直播案例分享：服饰女装优秀案例集【中小商家】
发布于 2026-01-13 19:31:09
广东女装类商家为赶在年货节实现生意突破，抓住白色内搭打底衫这一TOP应季趋势类目商品机遇，在T恤类目上重点进行发品，根据热搜推荐词优化商品标题，报名参与平台专属扶持活动获取流量激励，依托平台推荐和搜索流量促成GMV飞跃。
商家名称：某广东女装类商家
所属行业：服饰女装
商家分型：货架型
二、亮点数据
| <div data-zone-id="xr1vtv91wkvw9s8glttgmuqzkctd00qguiyxc1zmk6y2kumqrc4y7a8ms30byz2j7196cf" data-line-index="0" data-line="true"><div style="text-align: center;"><span style="color: rgb(100, 37, 208);"><span style="background-color: rgba(205, 178, 250, 0.7);">入驻2个月GMV</span></span></div></div> | <div data-zone-id="xr1vtv91wkvw9s8glttgmuqzkctd00qguiyxc19dst1ma0ob1mht71ayeut5q9sw7nb42p" data-line-index="0" data-line="true"><div style="text-align: center;"><span style="color: rgb(100, 37, 208);"><span style="background-color: rgba(205, 178, 250, 0.7);">内容场GMV占比</span></span></div></div> |
| <div data-zone-id="xr1heem2mv34cl9bww5qcpg5upumj21bp09xc1zmk6y2kumqrc4y7a8ms30byz2j7196cf" data-line-index="0" data-line="true"><div style="text-align: center;">破百万</div></div> | <div data-zone-id="xr1heem2mv34cl9bww5qcpg5upumj21bp09xc19dst1ma0ob1mht71ayeut5q9sw7nb42p" data-line-index="0" data-line="true"><div style="text-align: center;">430%+</div></div> |
【产品路径指引】-商品趋势洞察：「抖店」-「商机中心」
## Step2 依据热搜优化标题SEO 做好体验分承接流量
* 新品发布后，根据热搜推荐词优化商品标题，添加“撞色、上衣棉，内搭、遮臀”等热搜词，并持续维护好店铺体验分，做好平台流量承接
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